The inspiration of this work, “Materialized Consumption”, derives from a book named The Consumer Society written by Jean Baudrillard, one of my favorite philosophers.
This book has inspired me to think about the driving force behind people’s continuous consumption of fashion. The word “materialized” refers to the materialized action of people’s continuous consumption of fashion.
This is an infinite chain of the significance of compelling consumption. We are bound by an invisible chain and are compelled to consume. The chain we mention here is invisible. It refers to the full significance of every single consumer item. It leads and pushes us to consume consistently
The first part of my work is an installation in the middle of the stage, which looks like a monument.
The material I used is some rough and sharp metal solute and resilient fabric.
I built the two substances together and make them pull each other.
The struggle, the entanglement, the attraction and the co-existence between people and fashion are in common with this sculpture in a subtle way.
Next comes to the second part— the models.
I molded the models into a kind of sculpture
They were not put into the middle of the stage, but in the middle of the audience
Actually I was intended to break the traditional way of viewing—-
That is changing the traditional pattern of watching the models in a distance
into a way of face to face watching, a stressful appreciation.
The third part, which is also the most important part, is a performance
At that time when almost all the audience entered the arena and the whole space was full of people,
a sound full of mystery was heard.
All the models started to do a simple and repetitive action
And started to gather toward the stage slowly.
This action was similar to a kind of struggle, with a pulling force and a pilgrimage element in it.
In fact, the process of this performance is an exploration of the state of people’s continuous consumption of fashion.
At last, all the models gathered together to the middle of the stage
And repeated the previous action and encircled the monument-like installation
The interesting point here is that
when the sculpture-like models who had stood for half an hour
suddenly started to perform beside the audience
This zero-distance shock surprised the audience
I saw them taking out their mobile phones and taking photos,
looking around and discussing what will happen next.
In fact, this is the most important part of the whole work
It is the reaction of the audience that we want to explore and record.
The current need we have for fashion things is not the product itself, but the need for difference.
Because the difference includes the need for the symbolized social meanings. Since in modern society, our personal characteristics can no longer give us the identity.what gives us the identity and status is the consumption of personalized fashion products.
“物化消费”纪录片：对话艺术家金晶The interview of Jin Jing and the documentary