“J” means deconstruction, interpretation, and comprehension. “S” originates from the horizon in physical field. It refers to our cognitive state of the current issues. “W” means the objects existing in the current society including individual, event, and phenomenon.
On the basis of philosophical theories, this project aims to interpret and analyze the current hot social phenomenon from the professional perspective of art and design. After the implementation of this art project, we aim to enlarge the influence of our brand on the world outlook in spiritual level.
Liu Yuanyuan was born in 1990 and now lives in Xiamen, China. Graduated from Xiamen University and awarded Bachelor of Aesthetics, Liu is the founder of MSPECTER, curator, visual artist, and fashion buyer. She once worked for I.T fashion group in Hong Kong. In 2013, Liu founded the brand of MSPECTER in Xiamen, the integration of art, fashion, design, and lifestyle. MSPECTER is devoted to become the carrier transmitting independent, mature, and high quality outlook on life. In 2016, Liu’s menswear brand ISFLOE was founded in Xiamen. As a curator, Liu once participated in and curated various art activities like Black’s Cutting and Materializing Consumption.